For our first event of 2015, JME were especially delighted to manage the press launch of the 1 in 11 Campaign Initiative in early January. UNICEF, the FC Barcelona Foundation and Reach out to Asia (ROTA) have formed a partnership to address the global problem of 58 million children (1 in 11) being out of school. The goal of the 1 in 11 Campaign is to reach disadvantaged children through the power of sport within education giving every child a chance to fulfill their potential.
The event premiered the 1 in 11 campaign film featuring sports stars Lionel Messi and Serena Williams demonstrating their own “Keep Ups” challenge and inviting fans to join them at www.1in11.org.
Speakers included FC Barcelona President, Josep Maria Bartomeu, ROTA (Reach Out To Asia) Executive Director Essa Al Mannai and UNICEF Executive Director Anthony Lake, with a special appearance by artist Takashi Murakami.
A great way to “kick off” the New Year!
Sotheby’s 1 in 11 Auction
Artworks donated to support the 1 in 11 Campaign, including two specially commissioned works by Takashi Murakami and Damien Hirst, will be in auction at Sotheby’s in London on the 12th of February 2015.